The Book: Steve Jobs is a biography by Walter Isaacson who requested Jobs write his biography after being diagnosed with cancer. Isaacson had known Jobs for a long time but conducted many interviews of friends, family, and foes to give us an accurate picture of the life of Steve Jobs.
Who it’s for: Apple Enthusiasts, Techies, and anyone who’s interested in a very compelling (and very long) story of someone who achieved remarkable things.
My Highlights:
- The juice goes out of Christianity when it becomes too based on faith rather than on living like Jesus or seeing the world as he saw it.
- Pretend to be completely in control and people will assume that you are.
- You should never start a company with the goal of getting rich. Your goal should be making something you believe in and a company that will last.
- Good artists copy, great artists steal. We have always been shameless about stealing great ideas.
- You did the impossible, because you didn’t realize it was impossible.
- In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
- We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.
- (When Yo-Yo Ma played his cello in Jobs’ living room) “You playing is the best argument I’ve ever heard for the existence of God, because I don’t really believe a human alone can do this.”
- Some people say “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A fast horse!” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.
I loved the book. In it I saw the power of being simple and focused in everything you do. His journey is incredible, he’s kind of crazy, and he swears a ton.
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